"For decades, the National Association of REALTORS® has tracked growing consumer interest in a one-stop shop through its surveys," said Renwick Congdon, chief executive officer of Imprev, the real estate marketing software firm that works with 150,000 agents and brokers nationwide.
"Clearly, the industry's thought leaders are making it happen in their firms," he added.
According to a NAR and Harris Interactive study, the number of consumers interested in using a service provider affiliated with a brokerage firm increased 34 percent from the first survey completed in 2011.
In the NAR/Harris study, 78 percent of homebuyers said that one-stop shopping would save them money; 75 percent said it would make the process more manageable and efficient; and 73 percent said that a one-stop real estate shop would prevent the details relevant to their transactions from "falling through the cracks" -- as well as make the entire process "more convenient."